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Social Media Use Case: LEPFA – Lansing Entertainment & Public Facilities...

The Lansing Entertainment & Public Facilities Authority (LEPFA) manages the Lansing Center, Oldsmobile Park, Lansing City Market, as well as other local/regional events.  LEPFA works to enhance...

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Social Media Use Case – Insights Group – Business CoWorking & Organic Marketing

Insights Group in Brighton, MI provides businesses with co-working space (office space you can use whenever) and organic marketing services (helping your business get more business).  Co-founders...

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Connecting the Dots Between Twitter and The Sale #smcd

I gave a talk last week at Social Media Club Detroit (smcd) on some ways to measure how all those tweets, shares posts and comments relate to achieving business goals. While measurement of social media...

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Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study

Protecting your brand image: what you can learn from the mistakes of Chik-fil-A and Papa John’sJust as the Chik-fil-A PR disaster is finally dying down, another fast food giant has made a similar...

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Nestlé’s GMO trial: A Case Study

Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients.Many, if not the majority of Nestlé’s...

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Harley Davidson: A Case Study in Smart and Savvy Marketing

Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Although Harley-Davidsons are, at their core, motorcycles...

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